⚙ Development environment — API behavior and data may change.

For CRM & business

Your CRM already knows their name. Show it right.

International customer bases fill CRMs with mixed scripts, broken encodings, duplicates, and ALL-CAPS passport spellings. Normatico turns that noise into names people recognize as their own.

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BEFORE
first_name: JOSE · last_name: GARCIA MARTINEZ
greeting: "Dear JOSE GARCIA MARTINEZ,"
duplicate: José García (not linked)
encoding: José (mojibake)
↓
AFTER
display: José García Martínez · short: José García
greeting: "¡Hola, José!"
duplicates: linked for review (match 0.98)
sort_key: garcía martínez, josé · monogram: JG

Where it pays off.

🗂
CRM hygiene & dedupe
Link the same person across scripts and diminutives. Normalize casing, fix mojibake, split swapped given/surname fields.
match(Саша Пушкин, Александр Пушкин) → likely_same · 0.96
✉️
Email campaigns
Greet each subscriber in their own language and script — the register you choose, the spelling they use.
salutation(佐藤, ja-JP, formal) → "佐藤様"
🎧
Support & ticketing
Agents see the display name, the native spelling, and how to pronounce it — before they answer.
pronounce(Siobhán) → shiv-AWN · /ʃɪˈvɔːn/
🌍
Localization & products
Render user names correctly in every UI locale — sort keys, monograms, and formats included.
normalize(Иван → en-US) → Ivan · monogram I
🛂
KYC & travel documents
Standards-compliant romanization when it legally matters: ICAO 9303, BGN/PCGN, GOST.
romanize(Дмитрий, icao_9303) → DMITRII

The math your CFO will like.

In randomized field experiments across millions of messages, putting the recipient's name in the subject line lifted opens by 20% — from 9.05% to 10.80% — and cut unsubscribes by 17% (Sahni, Wheeler & Chintagunta 2018). On a 500K-contact list, that's ≈8,750 extra opens per campaign — before counting clicks, replies, and the unsubscribes you didn't cause with a mangled name.

Read the study →
$12.9M

what poor data quality costs an average organization per year

Gartner 2021
1 in 5

up to 20% of patient records can fail to match, even within one hospital

RAND 2008 · AHIMA · CHIME
46% vs 35%

opens for personalized vs generic cold-email subject lines, across 5.5M emails

Belkins 2025
+20%

more opens with the recipient's name in the subject line — randomized field experiments

Sahni et al. 2018

Pilot it on one campaign. Count the opens.

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