Normatico transliterates, localizes, and verifies human names across languages — so your CRM shows Wang Xiaoming, your email opens with Bonjour, François ! — and your customer feels known.
Clean, consistent name fields in every script. Dedupe Müller and Mueller as one customer.
Learn moreGreetings that get opened — the right name, spelled the reader’s way, in the reader’s language.
Learn moreOne deterministic API. Every response carries confidence, warnings, and provenance.
Learn moreIdentity first. José stays José — never renamed to Joseph unless you explicitly ask.
Learn morePeer-reviewed research keeps landing on the same conclusion: people open, click, and trust messages that use their name — and their correctly written name most of all.
Adding the recipient’s name to the subject line lifted opens from 9.05% to 10.80% in a randomized field test across millions of messages.
Personalized cold-email subject lines opened 46% of the time versus 35% without — a 31% lift measured across 5.5 million emails.
Roughly a third of people notice their own name even in an audio channel they are actively trying to ignore — the cocktail-party effect.
When a seller remembered the customer’s name, sales rose an average of 239% and purchase compliance reached as high as 100% (vs 60–70%).
Poor data quality — duplicates, mangled fields, broken encodings — costs organizations an average of $12.9 million every year.
Your own name triggers a measurably stronger P300 attention spike than any other name.
The flip side: personalization only pays when the name is right. Unexplained, over-personalized email triggers reactance and lowers response — and 47% of consumers have received personalization that got the facts wrong, 15% the wrong name outright, with 26% unsubscribing when it happens.
Sources: Sahni, Wheeler & Chintagunta 2018, Belkins 2025, Wood & Cowan 1995, Howard, Gengler & Jain 1995, Gartner 2021, Tacikowski & Nowicka 2010, White et al. 2008, Movable Ink 2021.
Raw, in any script — or just an email address. Tell us the purpose: CRM display, greeting, passport, matching.
Deterministic transliteration against verified dictionaries. Low-confidence answers are flagged, never faked.
Display names, salutations, sort keys, monograms, duplicate matches — ready to drop into your product.